Print Wubig 1 is a regular weight, narrow, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion, editorial, magazines, branding, dramatic, chic, stylish, luxury display, editorial impact, elegant emphasis, ornamental refinement, didone-like, hairline, calligraphic, sculptural, crisp.
A highly stylized text face with extreme thick–thin modulation and razor-fine hairlines paired with dense vertical stems. Proportions run condensed with tall capitals and a generally upright stance, while terminals alternate between crisp, tapered points and small ball-like endings in select letters. Curves are drawn with a smooth, sculpted feel; joins and apertures are tight, producing a sleek rhythm that reads as deliberately refined rather than purely mechanical. Numerals and capitals show strong, display-oriented contrast, and lowercase forms keep a traditional structure with a controlled, elegant flow.
Best suited to headlines, decks, pull quotes, and brand marks where its high-contrast forms can be appreciated at larger sizes. It fits fashion and beauty contexts, magazine and editorial layouts, and premium packaging or event materials where an elevated, dramatic typographic voice is desired.
The overall tone is dramatic and luxurious, with a fashion-forward, editorial sensibility. Its sharp hairlines and sculpted curves create a sense of sophistication and poise, while the occasional teardrop/ball terminals add a slightly playful, ornamental accent.
The design appears intended to deliver a couture, high-impact look through extreme contrast and condensed proportions, creating elegant letterforms that feel crafted and expressive. It prioritizes visual personality and hierarchy in display settings, with refined details that reward generous sizing.
In longer lines the hairlines can visually recede, so the design’s character is carried primarily by the bold vertical strokes and high-contrast curves. The condensed spacing and tight counters emphasize a striking, poster-like color rather than an airy book texture.