Sans Contrasted Iddi 2 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, signage, art deco, theatrical, retro, whimsical, display, deco revival, attention grabbing, brand voice, stylized display, poster impact, geometric, flared joins, ink-trap hints, asymmetric details, sculpted counters.
A heavy, sculpted sans with pronounced thick–thin modulation and crisp, straight terminals. Many forms lean on geometric construction—circular O/Q, triangular A, and sharply angled V/W/X—while select letters introduce asymmetric cuts and wedge-like joints that create a chiseled rhythm. Counters are often tight and carefully shaped (notably in e, a, g, and s), and several glyphs feature distinctive internal notches or flares that add visual texture without becoming ornate. Numerals match the bold, contrasted voice, with simplified, graphic silhouettes and occasional angled cuts that reinforce the display character.
Best suited for short-to-medium display typography where its sculpted contrast and geometric quirks can be appreciated—headlines, poster titles, branding marks, packaging callouts, and boutique signage. It performs especially well at larger sizes where the cut-ins and counter shapes remain clear.
The overall tone reads as Art Deco–influenced and theatrical, combining geometric elegance with a playful, slightly eccentric bite. Its high drama and stylized details feel vintage yet graphic, suggesting signage, posters, and show-title energy rather than neutral utility.
The design appears intended to deliver a bold, stylized sans that nods to Deco geometry while adding bespoke, chiseled details for strong recognizability. It prioritizes personality and rhythmic silhouette over plain neutrality, aiming to make words feel designed rather than simply set.
Several capitals and lowercase forms use unconventional joins and cut-ins that create strong letter-to-letter personality, which is eye-catching in headlines but can reduce uniformity in dense settings. Round letters maintain a clean circular impression, while diagonals and wedges introduce a dynamic, energetic cadence across words.