Sans Normal Kadum 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Lydia Sans' by Craceltype, 'Noah' by Fontfabric, 'Ergonomique' by Monotype, and 'Clear Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, assertive, friendly, emphasis, impact, motion, clarity, contemporary branding, oblique, geometric, rounded, clean, highly legible.
A heavy, oblique sans with smooth, rounded curves and compact, confidently drawn counters. Strokes are largely uniform, with crisp terminals and subtly squared-off joins that keep the shapes sturdy at larger sizes. The italic angle is consistent across the set, and spacing feels open enough to maintain clarity despite the weight. Round letters (O, C, G) are broadly elliptical, while diagonals (V, W, X, Y, Z) are firm and straight, giving the face a stable, engineered rhythm.
Well-suited to headlines, subheads, and short statements where a bold oblique voice adds momentum and emphasis. It can also work for brand marks, packaging callouts, and sports- or tech-adjacent marketing where a clean, energetic sans is desired.
The overall tone is energetic and forward-leaning, combining a sporty sense of motion with a clean, contemporary pragmatism. It reads as confident and attention-getting without becoming decorative, making it feel approachable for modern branding and display settings.
The design appears intended to deliver a modern, high-impact sans with an inherent sense of motion from its oblique stance, balancing geometric roundness with sturdy, no-nonsense construction for clear display typography.
Capitals present a strong, uniform silhouette with simple, uncluttered construction, while lowercase maintains a straightforward, single-storey feel where applicable and keeps counters open for readability. Numerals are similarly robust and clear, with round forms staying smooth and closed shapes remaining distinct at a glance.