Sans Normal Dimad 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, friendly, minimal, technical, clarity, approachability, versatility, contemporary tone, open apertures, rounded terminals, humanist touch, airy spacing, crisp curves.
This typeface presents a clean, rounded sans structure with gently modulated strokes and smooth, circular bowls. Curves are dominant and well-balanced against straight stems, with softly rounded terminals that keep the texture light and calm. Counters are open and generous, and the overall rhythm is even, with slightly varied letter widths that avoid a rigid geometric monotony. Numerals follow the same rounded construction, with clear, simple forms and consistent stroke behavior across the set.
It is well-suited to interface copy and product text where clarity and a steady rhythm matter, and it also works for contemporary branding that wants a clean, approachable voice. The open counters and rounded construction make it a solid option for editorial subheads, wayfinding-style signage, and presentation typography.
The overall tone is contemporary and approachable, combining a neat, pared-back sensibility with a mild warmth from its rounded shapes. It feels calm and functional rather than loud, reading as friendly without becoming playful or decorative.
The design appears intended as a modern, general-purpose sans with a softened geometric backbone—aiming for clear reading in text while maintaining a polished, contemporary look for display sizes. Its rounded terminals and open forms suggest a focus on friendliness and legibility rather than strict austerity.
Large, round forms like O/Q and the curved lowercase (a, e, g) set the personality, while tall, straightforward capitals keep headings orderly. Spacing appears comfortable in running text, supporting a smooth, uncluttered grayscale.