Sans Superellipse Habup 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' and 'Orgon Plan' by Hoftype, 'Brignell Square' by IB TYPE Inc., 'Allotrope' by Kostic, 'Quercus Sans' by Storm Type Foundry, and 'Libertad' by TipoType (names referenced only for comparison).
Keywords: branding, headlines, ui labels, packaging, posters, modern, friendly, confident, clean, techy, clarity, modernity, approachability, impact, geometric unity, rounded, soft-cornered, geometric, compact, sturdy.
A robust sans with rounded-rectangle construction: bowls and counters lean toward squarish curves with softened corners rather than perfect circles. Strokes are consistently heavy with minimal modulation, producing a solid, even color in text. Proportions feel compact and efficient, with short terminals and tight apertures in several letters, while round forms like O/C/G read as superelliptical. Numerals follow the same chunky, softened geometry, keeping a unified texture across mixed alphanumeric settings.
Well suited to branding systems that want a modern, friendly edge, as well as headlines and short blocks of copy where its dense, sturdy shapes can carry visual authority. The compact, rounded geometry also fits UI labels, app/tech marketing, packaging, and signage where quick recognition and a cohesive, contemporary look are important.
The overall tone is contemporary and approachable, combining a friendly softness from the rounded corners with a confident, no-nonsense weight. Its geometric discipline gives it a tech-forward, product-minded feel, while the smooth curves keep it from feeling harsh or purely industrial.
Likely designed to deliver a strong, contemporary sans optimized for clear silhouettes and a smooth, rounded-rect aesthetic. The emphasis appears to be on consistency, punchy presence, and a distinctive geometric voice that stays approachable.
The rhythm is steady and dense, with letterforms that prioritize strong silhouettes and consistent spacing over calligraphic detail. The design’s softened corners and squared curves create a distinctive “pill-shaped” presence that remains clear at display sizes and holds up well in heavy settings.