Serif Normal Semam 2 is a very bold, very narrow, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, dramatic, editorial, retro, fashion, assertive, display impact, editorial voice, compact fit, luxury edge, wedge serifs, didone-like, calligraphic, slanted, condensed.
A sharply slanted serif with a condensed footprint and striking thick–thin modulation. Strokes show crisp, knife-like transitions into pointed wedge serifs, producing a sculpted, engraved feel rather than rounded softness. The rhythm is driven by tall verticals and narrow counters, with energetic curves and a slightly calligraphic sweep in letters like S, J, and g. Numerals follow the same high-contrast logic, reading as display figures with prominent vertical stress and tight interior space.
Best suited to headlines, subheads, and short editorial lines where its condensed width and strong contrast can create impact without sacrificing a classic serif voice. It can work well for magazine mastheads, fashion and lifestyle branding, packaging, and promotional graphics that need a refined yet forceful presence.
The overall tone is bold and theatrical, evoking classic editorial typography and vintage advertising. Its strong slant and high contrast add urgency and glamour, making it feel fashion-forward and attention-seeking while still rooted in traditional serif conventions.
The design appears intended to deliver maximum display impact through condensed proportions, a pronounced italic angle, and crisp wedge serifs, combining a traditional serif foundation with a dramatic, modern editorial bite.
In the text sample, the dense color and narrow proportions create a compact, punchy texture that favors larger sizes. The extreme contrast and sharp joins suggest it will look cleanest where the thin hairlines have enough resolution and print/viewport quality to hold up.