Sans Normal Armiz 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, neutral, modern, friendly, functional, clarity, versatility, modern utility, neutral voice, geometric, open apertures, rounded terminals, even color, crisp.
A clean, geometric sans with smooth circular bowls and a steady, even stroke. Proportions feel balanced and contemporary, with open counters and relatively open apertures that help keep forms readable. Terminals are generally clean and squared-off with subtle rounding, giving a crisp but not harsh texture. Uppercase shapes are straightforward and symmetrical, while lowercase forms maintain a simple, utilitarian construction; numerals follow the same restrained, legible approach with clear, rounded curves and stable verticals.
Well-suited for interface text, product copy, and general-purpose editorial settings where clean readability is the priority. Its calm, geometric character also works for contemporary branding systems, wayfinding and signage, and presentation materials that need a straightforward, modern tone.
The overall tone is neutral and modern, with a friendly clarity rather than strong personality or retro styling. Its smooth curves and consistent rhythm create an approachable, professional voice that stays out of the way of the message.
The design appears intended as a versatile, everyday sans that emphasizes clarity and consistency. It prioritizes simple geometry, open counters, and a steady rhythm to perform reliably across a wide range of practical text and display applications without drawing undue attention to itself.
The font maintains an even typographic color across mixed-case text, and the generous interior spaces in letters like a, e, and s support clarity at typical UI and editorial sizes. Curves (C, O, Q, G) are notably round and consistent, reinforcing a geometric feel without becoming overly rigid.