Sans Normal Dugeh 7 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Britanica' by Monotype, 'RF Dewi' by Russian Fonts, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: ui, branding, headlines, signage, posters, modern, clean, neutral, tech, minimal, clarity, modernity, simplicity, versatility, geometry, geometric, open, rounded, monoline, spacious.
A geometric sans with generous proportions and a broad, open stance. Strokes are monolinear with smooth curves and crisp terminals, giving counters that feel round and airy. Uppercase forms read as straightforward and constructed, while lowercase maintains simple, functional shapes with single-storey a and g, a short-shouldered r, and a balanced, unobtrusive f and t. Numerals are clear and contemporary, with rounded bowls on 6/8/9 and a simple, legible 1 and 7, supporting an even rhythm in continuous text.
This font suits interface labels, dashboards, and product typography where clarity and a contemporary voice are important. Its expansive width and clean geometry also work well for headlines, signage, and minimalist branding systems that benefit from open forms and steady rhythm.
The overall tone is modern and neutral, leaning quietly technical and utilitarian rather than expressive. Its wide set and open apertures create a calm, breathable texture that feels contemporary and system-like without becoming cold.
The design appears intended as a versatile, modern sans that prioritizes clarity and geometric consistency. Its broad proportions and simplified letterforms suggest an aim toward contemporary display and UI use where a clean, spacious texture is desirable.
Round letters (O, C, G, e) show consistent curvature and stable proportions, helping the font keep a cohesive, engineered feel. The wide spacing and open interiors improve clarity at larger sizes and give headlines a confident, expansive presence.