Slab Unbracketed Eltu 10 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logos, western, playful, retro, chunky, friendly, impact, vintage feel, friendly tone, poster utility, branding, rounded slabs, blocky, soft corners, bulb terminals, heavyweight.
A heavy, chunky slab-serif with broad proportions and generously rounded corners. Strokes are consistently thick with subtle contrast, and the slab serifs join squarely, giving the letterforms a sturdy, block-built feel. Counters are compact and often rectangular with softened edges, while terminals frequently end in rounded, knob-like forms that add a distinctive rhythm. Overall spacing reads even and substantial, producing dark, uniform text color at display sizes.
Best suited for display typography where mass and personality are assets: posters, large headlines, signage, and packaging fronts. It also works well for wordmarks and badges that benefit from a sturdy, vintage-leaning slab look. For longer text, it performs most comfortably at larger sizes with generous line spacing.
The font projects a bold, approachable personality with a clear nod to vintage poster and Western-inspired lettering. Its softened geometry and rounded slab details make it feel friendly and slightly whimsical rather than severe, while the dense weight keeps it emphatic and attention-grabbing.
The design appears intended to deliver a bold slab-serif voice that remains personable through rounded corners and bulbous terminals. It prioritizes strong silhouette recognition and a cohesive, retro-leaning texture, optimized for impactful, characterful display use.
Numerals follow the same squared, softened construction, with clear, chunky shapes that maintain strong presence. The lowercase is similarly built and readable, with the same rounded slab treatment creating a consistent texture across mixed-case settings. In paragraphs, the heavy strokes create high visual impact but can feel dense at smaller sizes.