Sans Normal Mobab 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'CF Asty' by Fonts.GR and 'Avenir Next Arabic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, retro, friendly, impactful, attention, approachability, display impact, retro warmth, rounded, chunky, soft-cornered, compact, punchy.
This typeface is a heavy, rounded sans with broad proportions and a compact, blocky build. Strokes are uniform and full, with softened corners and gently curved joins that keep the forms friendly despite the strong weight. Counters are relatively small and tightly enclosed, especially in letters like B, P, R, and e, which contributes to a dense, poster-like texture. The lowercase is sturdy and simplified, with single-storey shapes (notably a and g) and short extenders, while the numerals match the same thick, rounded construction for a consistent color across text and figures.
This font is well suited to display settings where maximum impact is needed: headlines, posters, storefront or event signage, and bold branding moments. It can work effectively on packaging and labels where a friendly, high-visibility voice is desired, especially when paired with generous spacing and ample margins. For extended reading at small sizes, its dense counters and heavy color will generally be better reserved for short bursts of text.
The overall tone is bold and upbeat, projecting confidence and immediacy without feeling sharp or technical. Its rounded geometry and compact counters add a playful, slightly retro flavor that reads as approachable and energetic. The font feels designed to grab attention quickly and deliver messages with a friendly punch.
The design appears intended to deliver a high-impact, approachable display voice through thick, rounded forms and simplified construction. It prioritizes visual presence and quick recognition, aiming for a friendly boldness that remains smooth and cohesive across letters and numerals.
In longer lines, the dense internal spaces and heavy weight create a strong typographic “wall,” making word shapes feel compact and emphatic. The wide stance and rounded terminals keep the rhythm smooth, while the simplified forms help maintain clarity at display sizes.