Serif Normal Ifmor 10 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, classic, literary, refined, formal, readability, tradition, versatility, formality, bracketed, calligraphic, oldstyle, bookish, crisp.
This serif shows a traditional text-face structure with bracketed serifs, gently modulated strokes, and a steady baseline rhythm. Curves are smooth and open, with moderate apertures and rounded bowls, while verticals stay clean and even. Proportions feel balanced and book-oriented: capitals are stately without being rigid, and lowercase forms read with familiar, conventional shapes. Details like the slightly flared terminals and the flowing descenders (notably in forms like g, q, and y) add a subtle calligraphic warmth without becoming decorative.
It suits continuous reading in books and long articles, where its conventional serif forms and smooth modulation support clarity. It also works well for editorial layouts, academic or corporate reports, and understated brand systems that need a classic, established typographic tone.
The overall tone is classic and composed, leaning toward literary and institutional contexts rather than trendy display use. It feels refined and trustworthy, with a quiet elegance that supports long-form reading and polished editorial typography.
The design appears intended as a conventional, versatile text serif with a familiar reading rhythm and restrained detailing. Its goal seems to be dependable legibility paired with a subtle, traditional elegance that scales from paragraphs to headings without calling undue attention to itself.
In text, the face maintains an even color and comfortable spacing, with clear differentiation between similar characters and a restrained, traditional italic-less roman voice. Numerals appear lining in proportion and styling consistent with the text serif model, matching the same measured stroke modulation and serif treatment.