Sans Superellipse Uppy 7 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, logotypes, posters, sports branding, packaging, futuristic, industrial, tech, assertive, sporty, impact, modernity, tech tone, branding, squarish, rounded corners, geometric, extended, blocky.
A geometric sans with squarish, superellipse-like bowls and consistently rounded corners. Strokes are heavy and uniform, with large internal counters and simplified, modular construction that emphasizes straight runs and clean right angles softened by radiused joins. Proportions read extended and stable, with a tall lowercase presence and minimal differentiation between thick and thin elements. The overall rhythm is compact and mechanical, producing dense word shapes that stay highly controlled at display sizes.
Best suited to large-scale applications where its chunky geometry and rounded corners can read clearly: headlines, branding marks, signage, and promotional graphics. It also fits tech and sports contexts, UI-style title treatments, and packaging where a strong, modern voice is needed.
The font conveys a contemporary, engineered tone—confident, technical, and slightly sci‑fi. Its rounded-rectangle geometry feels modern and utilitarian, suggesting speed, hardware, and interface aesthetics rather than warmth or handwriting character.
The design appears aimed at delivering a bold, contemporary display sans built from rounded-rectangle primitives—optimized for impact, fast recognition, and a distinctly modern, tech-forward personality.
Uppercase forms are particularly squared and emblematic, while lowercase retains the same structural logic, keeping a consistent, system-like texture. Numerals follow the same rounded-rectangular vocabulary, reinforcing a cohesive, device-oriented look.