Sans Normal Dimok 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, friendly, neutral, airy, versatility, readability, modernity, simplicity, clarity, geometric, open, rounded, crisp, uncluttered.
A clean sans with predominantly geometric construction and softly rounded curves. Strokes are even and unmodulated, with smooth circular bowls and a restrained, consistent rhythm across capitals and lowercase. Terminals read as straight-cut and neat, counters are open, and apertures remain generous, keeping forms clear at text sizes. Figures are simple and contemporary, with rounded shapes on 0/8/9 and an uncomplicated, readable set overall.
Well-suited to user interfaces, product and brand systems, and general-purpose editorial typography where clarity and a modern tone are desired. It should also work effectively for wayfinding and signage thanks to its open shapes and straightforward numerals, and for presentation decks where a clean, contemporary voice is needed.
The tone is modern and approachable, with a calm, matter-of-fact presence rather than overt personality. Its rounded geometry gives it a friendly softness, while the controlled spacing and tidy joins keep it professional and contemporary.
The design appears intended as a versatile, everyday sans that prioritizes clarity and neutrality while retaining a gentle geometric warmth. Its consistent stroke behavior and open forms suggest a focus on reliable readability across a range of sizes and contexts.
The design emphasizes legibility through open counters and uncomplicated silhouettes, avoiding quirky details. Uppercase proportions feel balanced and slightly wide in the round letters, while lowercase maintains a steady, even texture in running text.