Sans Normal Mulev 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Avenir Next Paneuropean' by Linotype, 'Madani' and 'Madani Arabic' by NamelaType, 'Mister London' by Sarid Ezra, and 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, chunky, retro, impact, approachability, simplicity, retro flavor, rounded, soft, bulky, compact, blunt.
A heavy, rounded sans with thick, even strokes and softly curved corners throughout. Letterforms are built from simple geometric masses—broad bowls, circular counters, and blunt terminals—producing a compact, high-ink look. The uppercase feels solid and blocky (notably in E/F/T), while round letters like O/C/G lean toward near-circular geometry with open apertures. Lowercase shapes stay sturdy and simplified, with single-storey forms and short extenders; the dot on i/j is round and prominent. Numerals match the same weight and rounding, with generous curves and stout joins that hold up at display sizes.
Best suited to short, high-impact text such as headlines, posters, packaging callouts, brand marks, and bold signage where its rounded mass and simplified shapes stay legible. It can also work for playful UI labels or social graphics, but will feel heavy in long passages.
The overall tone is upbeat and approachable, with a toy-like softness that reads friendly rather than industrial. Its chunky geometry and round counters evoke a retro, poster-oriented sensibility—bold, confident, and easy to spot from a distance.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—using simplified geometric construction and soft corners to create a bold, approachable display sans.
Spacing appears intentionally open for such a heavy weight, keeping interior counters from clogging. Diagonals (V/W/X/Y) are wide and stable, and the Q’s tail is minimal and integrated, reinforcing the simplified, geometric construction.