Sans Normal Amreh 13 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Grava' by Positype and 'Blackpast', 'Cloudster', 'Glorich', and 'Lequire' by Sarid Ezra (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, approachable, clarity, impact, versatility, modern branding, geometric, rounded, compact, high contrast, crisp.
A geometric sans with sturdy, even stroke weight and clearly rounded bowls. The forms are compact and efficient, with smooth curves, flat terminals, and minimal modulation, giving letters a clean, contemporary silhouette. Counters are generous enough to stay open at display sizes, while overall proportions feel slightly condensed in the lowercase, producing a tight, energetic rhythm. Numerals and capitals follow the same straightforward construction, emphasizing legibility through simple geometry and consistent spacing.
Well-suited to headlines, logos, and short-to-medium marketing copy where a strong, clean voice is needed. The compact lowercase and sturdy shapes work well for posters, packaging, and signage, and can also serve UI labels or navigation where clarity and punch are priorities.
The tone is modern and friendly, with a confident, no-nonsense clarity. Rounded geometry keeps it approachable, while the weight and compactness add impact and immediacy. It reads as contemporary and practical rather than decorative or nostalgic.
Likely intended as a contemporary workhorse display sans: simple geometric construction, strong presence, and a friendly neutrality that fits a wide range of modern brand and interface contexts.
Distinctive cues include a single-storey lowercase “a,” a single-storey “g” with a simple ear, and a clear, utilitarian “t” with a short crossbar. Curved letters (C, G, O, Q) maintain smooth, near-circular bowls, and diagonals (V, W, X, Y) are sharp and stable, reinforcing a crisp overall texture in blocks of text.