Sans Normal Biduj 2 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, condensed, assertive, industrial, retro, space-saving, high impact, clarity, utility, compact, clean, sturdy, utilitarian, high-impact.
A compact, heavy sans with tall proportions and tightly controlled spacing. Strokes are consistently thick with minimal modulation, and curves are built from simple geometric arcs that keep counters relatively small. Terminals are largely straight and blunt, giving a crisp, poster-like silhouette, while the lowercase shows single-story forms (notably a and g) and simplified joins that maintain an even rhythm. Numerals and capitals share the same condensed, high-density color, reading strongly in blocks of text.
Best suited to headlines, short subheads, and other high-impact display settings where space is limited but emphasis is needed. It also works well for signage and packaging that benefit from compact letterforms and strong contrast against a background. For longer passages, it will create a dense typographic color, so generous leading and size are recommended.
The overall tone is direct and no-nonsense, with a sturdy, workmanlike presence. Its compressed stance and heavy color feel energetic and attention-seeking, suggesting an industrial or mid-century display sensibility without becoming decorative.
The font appears designed to maximize impact and economy of space through condensed proportions and robust, uniform strokes. Its simplified, geometric construction suggests an intent toward clarity and consistency in display typography rather than delicate detail or text-centric nuance.
Round letters like O and Q appear slightly ovalized to suit the condensed width, and the ampersand and punctuation follow the same robust, simplified construction. The design prioritizes uniform stroke weight and compact fit, producing a strong, consistent texture at larger sizes.