Sans Normal Asken 7 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: headlines, packaging, posters, branding, children’s, playful, whimsical, friendly, retro, casual, approachability, cheerfulness, distinctiveness, informality, soft, rounded, humanist, quirky, bouncy.
A rounded sans with smooth, mostly even strokes and gently tapered terminals that often finish on angled cuts. Bowls and counters lean toward circular geometry, while many joins and corners are softened, giving the letterforms a buoyant rhythm. Proportions are compact in the lowercase, with small, simple apertures and a distinctly curvy “g” and “a” that add personality. Overall spacing reads open and comfortable, and the shapes maintain a consistent, clean silhouette across letters and numerals.
This font is well suited to headlines and short text where its rounded personality can read clearly—such as posters, packaging, storefronts, and brand marks. It also works nicely for playful editorial callouts, event materials, and kid-friendly or casual consumer products where an approachable tone is desired.
The tone is lighthearted and approachable, mixing clean sans construction with quirky, hand-influenced details. It feels informal and expressive without becoming messy, suggesting a cheerful, slightly retro flavor suited to friendly messaging.
The design appears intended to deliver a clean sans foundation with added charm through rounded geometry and animated terminal treatments. It aims for high friendliness and character while staying readable in display-oriented settings.
Several characters show distinctive angled terminals and subtly flared stroke endings, which create a lively texture in running text. The numerals follow the same rounded construction, and the overall design favors soft curves over rigid straight-sided forms.