Sans Normal Ebkef 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mensa' by AVP (names referenced only for comparison).
Keywords: ui text, branding, editorial, advertising, presentations, modern, clean, dynamic, friendly, casual, contemporary utility, readable italic, friendly tone, clean minimalism, slanted, humanist, open apertures, rounded terminals, smooth curves.
A slanted sans with smooth, low-contrast strokes and softly rounded terminals. The construction leans toward geometric clarity—round counters and steady curves—while keeping a subtly humanist rhythm through varied shapes and spacing. Uppercase forms are straightforward and open, and the lowercase shows a single-storey a and g with clear, simple bowls. Overall spacing feels even and readable, with gentle diagonals and consistent stroke behavior across letters and figures.
Well-suited for interface copy, product branding, and contemporary editorial layouts where a clean italic voice is needed. It can work for headlines and short-to-medium passages, especially when you want a modern tone with a bit of momentum and warmth.
The italic slant gives the face a sense of motion and informality, while the clean outlines keep it contemporary and composed. It reads as approachable and efficient rather than decorative, balancing friendliness with a professional, everyday tone.
The design appears intended as a versatile italic companion or stand-alone slanted sans that stays neutral and legible while adding motion. Its simplified, rounded forms suggest an emphasis on clarity and broad usability across digital and print contexts.
Numerals are clear and uncomplicated, matching the letterforms with rounded curves and straightforward joins. Diagonal-heavy letters (like K, V, W, X, Y) emphasize the forward-leaning energy, and the punctuation in the sample text maintains the same restrained, clean styling.