Slab Square Ogvy 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Charter BT' by Bitstream, 'ITC Charter' by ITC, and 'Amariya' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, sturdy, classic, assertive, editorial, industrial, impact, readability, durability, authority, utility, slab serif, blocky, bracketed, heavy weight, low aperture.
A heavy slab-serif with broad, steady proportions and an even, workmanlike rhythm. Strokes are thick with modest contrast, and the serifs read as rectangular slabs with slight bracketing that helps joins feel supported rather than sharp. Counters are compact and sturdy, curves are full but controlled, and terminals tend to end bluntly, reinforcing a solid, anchored silhouette. In text, spacing appears generous and the overall color is dark and confident, with numerals matching the same weighty, squared-off personality.
Best suited for headlines, titles, and short blocks of text where a strong, steady voice is needed—such as editorial display, posters, signage, and packaging. Its wide stance and bold slabs make it effective for branding applications that want a classic, durable feel.
The tone is robust and traditional, leaning toward a newsroom or poster vernacular where impact and clarity matter more than delicacy. It feels authoritative and practical, suggesting reliability and a slightly rugged, no-nonsense character.
The design appears aimed at delivering a dependable slab-serif voice with strong presence and straightforward readability, balancing traditional serif structure with blunt, squared finishing for contemporary impact.
The face maintains consistent weight across capitals, lowercase, and figures, producing a dense typographic color that holds together well at display sizes. The combination of wide set and slab detailing gives it a strong horizontal presence that can dominate a layout if used in long passages.