Serif Flared Imlov 10 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: editorial, headlines, fashion, branding, invitations, elegant, refined, dramatic, luxury voice, editorial tone, calligraphic flair, display emphasis, modern classic, calligraphic, hairline, tapered, crisp, graceful.
A sharply slanted serif with striking thick–thin modulation and crisp, hairline finishing strokes. The letterforms show tapered, flared terminals that read as calligraphic rather than bracketed, with long, sweeping entry/exit strokes on diagonals and curves. Counters are generous and open, while verticals remain clean and steady, creating a bright page color despite the dramatic contrast. Uppercase forms feel sculpted and classical, while the lowercase introduces more motion through tapered joins, compact shoulders, and lively curves; figures follow the same high-contrast, streamlined logic.
Best suited to magazine typography, display headlines, pull quotes, and luxury branding where contrast and elegance can take center stage. It also fits refined event materials such as invitations or programs, and works well for short blocks of text when set with comfortable size and leading.
The overall tone is polished and upscale, with a distinctly editorial and fashion-forward energy. Its sharp contrast and brisk slant communicate sophistication and drama, suggesting luxury, culture, and high-end presentation rather than neutrality or utilitarian clarity.
The design appears intended to deliver a contemporary, high-fashion italic built on classical serif proportions, emphasizing calligraphic tapering and dramatic modulation for maximum visual sophistication. Its flared terminals and hairline details suggest a focus on expressive display and premium editorial voice rather than rugged everyday text utility.
The design relies on delicate hairlines and pointed terminals, so spacing and size will strongly affect perceived sharpness and legibility. The italic rhythm is continuous and flowing, with pronounced diagonals (notably in v/w/x/y) that add speed and sparkle to text settings.