Sans Normal Epruk 10 is a regular weight, very wide, high contrast, italic, short x-height font.
Keywords: branding, headlines, posters, logotypes, packaging, elegant, dynamic, dramatic, calligraphic, sporty, display impact, signature style, motion emphasis, stylized branding, slanted, swashy, crisp, tapered, expressive.
A sharply slanted, high-contrast italic with tapered strokes that swing from hairline joins to bold, blade-like downstrokes. Letterforms are wide and forward-leaning, with a smooth, cursive-derived rhythm but built as separated glyphs rather than a fully connected script. Terminals tend to be pointed and swept, creating brisk entry and exit strokes; curves are clean and elliptical, and counters stay relatively open despite the contrast. Uppercase shapes are especially expansive and gestural, while lowercase remains compact with a comparatively low x-height and strong rightward momentum.
This font is best suited to short, prominent text where its swash-like motion and contrast can be appreciated—brand marks, titles, posters, packaging callouts, and stylized headings. It can work for pull quotes or short subheads, but the dramatic slant and compact lowercase make it less ideal for long-form reading at small sizes.
The overall tone is energetic and stylish, with a cinematic, signature-like flair. Its fast slant and sharp tapering convey speed and confidence, while the polished contrast keeps it feeling refined rather than rough or casual.
The design appears intended to deliver a confident, display-leaning italic voice that bridges clean sans construction with calligraphic movement. It prioritizes forward motion, sharp elegance, and visual punch over neutral text performance.
Spacing appears lively and somewhat uneven by design, reinforcing a handwritten italic feel; many letters feature pronounced lead-ins or finishing strokes that can create strong inter-letter interactions. Numerals follow the same swept, tapered logic and read like italicized display figures rather than utilitarian lining forms.