Sans Normal Arrer 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry and 'Power Grotesk' by Power Type (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, friendly, pragmatic, clarity, versatility, neutrality, modern utility, readability, open, rounded, even, legible, unfussy.
A clean, sans-serif design with smooth, rounded bowls and largely uniform stroke thickness. Letterforms are open and generously spaced, with wide proportions and steady, calm rhythm across lines of text. Curves (C, G, O, S) are circular and controlled, while straight-sided forms (E, F, H, N) stay crisp without sharp flare or ornament. The lowercase shows straightforward construction with a single-storey g and a simple, functional t, and the numerals are clear and neatly drawn for reading at a glance.
It suits interface and product text where clear shapes and consistent rhythm matter, and it scales well for straightforward headings. The even color and open forms also make it a solid choice for signage, presentations, and general-purpose editorial layouts that need a clean, contemporary sans.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry gives it a mild friendliness, while the restrained detailing keeps it professional and dependable for everyday communication.
The design appears intended as a versatile, general-purpose sans serif: simple construction, open counters, and a balanced geometry aimed at clarity in continuous reading as well as clean display use.
Counters and apertures remain open in both uppercase and lowercase, supporting readability in longer passages. The forms avoid stylized terminals or dramatic quirks, keeping the texture consistent from headlines down to paragraph-sized settings.