Sans Normal Orlaj 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Amsi Pro' and 'Amsi Pro AKS' by Stawix and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sporty, impact, clarity, modern branding, display emphasis, geometric, blocky, rounded, compact, heavy terminals.
A heavy, geometric sans with broad, clean strokes and rounded curve transitions. Letterforms are compact with sturdy verticals, generous counters, and minimal modulation, creating a consistent, high-impact rhythm. Curves in C, G, O, and S read as smooth and near-circular, while diagonals (A, K, V, W, X) are blunt and firmly anchored. The lowercase shows simplified construction with single‑storey a and g, a short-armed r, and a broad, arched n/m, reinforcing an overall solid, utilitarian silhouette.
Well suited to headlines, short statements, and large-scale typography where weight and clarity are priorities. It can serve effectively in branding systems, packaging, and signage that need a robust, approachable voice and strong figure readability.
The tone is direct and energetic, pairing a friendly roundness with an assertive, no-nonsense heft. It suggests contemporary branding and bold messaging rather than delicate or formal typography, with a sporty, upbeat presence in longer lines of text.
The design appears intended to deliver maximum impact with simple, geometric construction and clean, modern forms. It prioritizes bold presence and quick recognition, balancing rounded friendliness with sturdy, compact proportions for confident display use.
The numerals are wide and highly legible, with a rounded, almost sign-like construction in 0, 8, and 9 and strong, open shapes throughout. Caps appear slightly more squared and monumental, while the lowercase keeps a straightforward, workmanlike texture that stays readable at display sizes.