Sans Superellipse Uggoh 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Moldin' by Azzam Ridhamalik, 'Kemio' by Fitrah Type, 'Entropia' by Slava Antipov, 'Robson' by TypeUnion, 'Herokid' by W Type Foundry, and 'Lugak Sans' by holyline design (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, signage, industrial, poster, sporty, playful, retro, impact, compactness, robustness, approachability, condensed, rounded corners, squarish, blocky, compact.
A compact, condensed sans with heavy, uniform strokes and rounded-rectangle construction. Curves resolve into squarish bowls and softened corners, giving counters a tight, superelliptical feel rather than true circles. Terminals are blunt and broadly cut, with minimal modulation and a consistent, sturdy rhythm across letters and figures. The lowercase is functional and compact, with single-storey forms and short, thick extenders that preserve a dense silhouette in text.
Best suited to headlines and short statements where dense, condensed forms help fit copy into narrow spaces while maintaining strong presence. It works well for posters, packaging, signage, and brand marks that benefit from a bold, blocky voice and simplified shapes.
The overall tone is emphatic and utilitarian, with a friendly edge from the rounded corners and squarish curves. It reads as energetic and attention-forward, evoking industrial labeling and bold display typography that prioritizes impact over delicacy.
The design appears intended as a high-impact condensed display sans built from rounded-rectangle geometry, balancing assertive weight with softened corners for a more approachable, graphic character.
Wide vertical stems and tight internal counters create strong texture and high ink coverage, especially in running lines. The numerals and uppercase maintain a uniform, block-like presence, while the rounded geometry keeps the weight from feeling overly harsh.