Sans Normal Somah 7 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: ui labels, body text, editorial, packaging, wayfinding, clean, friendly, modern, informal, approachable, readability, approachability, contemporary, simplicity, versatility, rounded, open apertures, soft terminals, humanist, lively.
A compact, rounded sans with gently modulated strokes and soft, slightly flared terminals. Curves are smooth and open, with generous counters in letters like O, e, and a, and a consistent, calm rhythm across text. Uppercase forms feel simple and airy, while the lowercase introduces a more humanist texture (notably in a, g, and y), creating a readable, contemporary color with modest contrast.
This typeface suits interface copy, captions, and general-purpose text where a friendly tone and clear letter shapes are desired. It can also work well for brand supporting typography, packaging copy, and light wayfinding or signage at moderate sizes, where its open counters and softened geometry maintain comfortable readability.
The overall tone is warm and approachable rather than strict or technical. Its rounded forms and softened endings give it a friendly, casual voice that still reads as modern and tidy, making it feel inviting in longer passages as well as in short labels.
The design appears intended to balance clean, rounded construction with a subtly humanist feel, prioritizing clarity and approachability in everyday reading. It aims for a contemporary sans look that avoids harshness by using soft terminals and open forms.
Proportions lean compact, with relatively short lowercase bodies and ascenders/descenders that add a bit of vertical movement. Numerals are clear and straightforward, matching the same rounded construction and maintaining consistency with the letterforms in mixed text.