Sans Superellipse Eslog 2 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, retro, informal, breezy, friendly display, geometric warmth, casual tone, retro flavor, rounded, soft, upright-leaning, looped, smooth.
This typeface is a rounded, slanted sans with soft corners and a smooth, low-contrast stroke. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish, superelliptical feel rather than a true circle. Terminals are blunt and rounded, with occasional hook-like endings on letters such as r, f, and j, and the overall rhythm is slightly uneven in a deliberately casual way. Capitals are compact and simplified, while lowercase forms stay open and legible, with single-storey a and g and a notably small, tucked x-height relative to ascenders.
It works best for short to medium-length settings where personality matters—logos, product packaging, café/retail signage, posters, and upbeat editorial headlines. The rounded forms and simplified shapes also suit UI labels or section headers when a friendly, non-corporate voice is desired.
The tone is approachable and lightly whimsical, with a mid-century sign-painting and casual display feel. Its rounded construction and gentle slant read as friendly and conversational rather than formal or technical.
The design appears intended to blend geometric superellipse construction with the ease of an italic, giving a modern, smooth silhouette that still feels human and lively. Its compact lowercase and soft terminals suggest a focus on display clarity and charm over strict neutrality.
Figures follow the same rounded-rectangle logic, with soft-cornered shapes and a distinctive, open-topped 4. The uppercase W is especially rounded and wave-like, reinforcing the informal, hand-drawn impression while still keeping a consistent geometric backbone.