Serif Normal Vedir 7 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, body text, headlines, elegant, literary, refined, classical, text reading, editorial tone, classic authority, print refinement, formal clarity, bracketed, hairline, crisp, transitional, calligraphic.
This serif typeface shows a crisp, high-contrast construction with fine hairlines and firm, darker stems. Serifs are bracketed and neatly tapered, giving joins a smooth, controlled feel rather than a blunt or slabby finish. Curves are round and well tensioned (notably in O/C/G and the bowls of b/p), while diagonals stay clean and sharp (V/W/X) with minimal flare. Proportions are balanced and conventional, with clear counters, moderate spacing, and a steady baseline rhythm that reads comfortably in continuous text.
It performs well in editorial environments such as books, long-form articles, and magazine layouts where a traditional serif texture is desired. The crisp contrast and composed capitals also make it suitable for headlines, section openers, and formal documents where a refined, print-oriented impression is important.
The overall tone is polished and literary, with a quietly formal voice that suggests books, institutions, and classic print typography. Its fine detailing and contrast communicate refinement and seriousness, while the restrained shapes keep it practical rather than ornamental.
The design appears intended as a conventional, high-quality text serif that balances classical proportions with crisp modern finishing. It aims to deliver an elegant page color for reading while retaining enough sharpness and contrast to feel authoritative in display sizes.
Uppercase forms feel stately and structured, pairing well with the more human, slightly calligraphic lowercase. Numerals follow the same contrast and serif treatment, giving figures a traditional text-like presence suitable for running matter and headings alike.