Slab Normal Mala 7 is a very light, wide, low contrast, upright, normal x-height font.
Keywords: editorial, branding, magazines, headlines, packaging, refined, airy, modern, refinement, modernization, editorial clarity, premium tone, hairline, crisp, spacious, elegant, restrained.
A very thin, crisp slab-serif design with small, squared terminals that read as delicate “ticks” rather than heavy blocks. The strokes are consistently light with clean joins and a measured, even rhythm; rounds are smooth and open, and counters stay generous thanks to the narrow stroke. Proportions feel slightly expanded with comfortable spacing, while letterforms remain classical in construction—uppercase with steady verticals and modestly bracketed-looking transitions, and lowercase featuring a two-storey a and g, plus a high-shouldered r. Numerals are similarly light and open, with a simple, unobtrusive lining style.
Best suited to editorial headlines, magazine typography, fashion/beauty branding, and premium packaging where a light, elegant slab-serif voice is desired. It can also work for short text passages in high-quality print or large on-screen settings, especially when paired with generous leading and careful contrast.
The overall tone is quiet, polished, and architectural, projecting a calm editorial sophistication rather than a loud display personality. Its thin strokes and restrained slabs give it a premium, minimal feel that suits refined typography and careful layout.
The design appears intended to blend classic slab-serif structure with a contemporary, ultra-light execution—delivering a refined workhorse voice for modern editorial and brand systems while keeping the detailing subtle and controlled.
Because the serifs are extremely light relative to the stems, the face reads cleanly at larger sizes where the delicate terminals and spacing can breathe. At smaller sizes, the hairline weight and fine details may require thoughtful sizing and contrast to maintain clarity.