Serif Normal Morid 6 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Blacklist' by Great Studio (names referenced only for comparison).
Keywords: headlines, editorial, magazines, branding, packaging, luxury, classic, dramatic, refined, elegance, editorial voice, premium branding, classic revival, high contrast, crisp, hairline, bracketed, calligraphic.
A high-contrast serif with sharp hairlines and weighty vertical stems, creating a crisp, sparkling texture. Serifs are finely bracketed and tapered, with a distinctly calligraphic modulation visible in curves and joins. Uppercase forms feel stately and relatively narrow, while lowercase shows more width variation and lively detailing, including a two-storey “a,” compact bowl shapes, and clean, vertical stress in round letters. Numerals follow the same contrast pattern, with thin linking strokes and sturdy main stems for a polished, formal rhythm.
Best suited for headlines, pull quotes, and editorial typography where its contrast and sharp detailing can read cleanly. It also fits luxury branding, packaging, and identity work that benefits from a classic, premium serif voice. For longer passages, it will be most comfortable when set with generous size and spacing to preserve the hairlines and counters.
The overall tone is elegant and editorial, with a fashion-forward, premium feel. Its dramatic contrast and precise finishing convey sophistication and authority, leaning more toward display refinement than utilitarian neutrality.
The design appears intended to deliver a contemporary take on a classic high-contrast text serif, emphasizing elegance, clarity, and typographic drama. Its controlled proportions and polished finishing suggest a focus on premium editorial and brand-forward applications.
In text, the strong thick–thin transitions and hairline terminals create pronounced rhythm and a bright page color, especially at larger sizes. The punctuation and dots appear small and crisp relative to the heavy stems, reinforcing the refined, high-contrast character.