Sans Normal Higez 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Catesque' by Gumpita Rahayu, 'Neurial Grotesk' by Indian Type Foundry, 'Bassen' by SRS Type, 'Arbeit' and 'Metro Sans' by Studio Few, and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: ui labels, mobile apps, packaging, posters, signage, friendly, casual, approachable, modern, lively, warmth, clarity, informality, modernity, rounded, soft terminals, slanted, monoline, open counters.
A rounded, monoline sans with a consistent rightward slant and softly finished terminals. Curves are built from smooth circular and elliptical geometry, giving letters like C, O, and G a clean, open feel, while straight strokes remain slightly tapered by the angle rather than contrast. Proportions are compact and even, with open apertures and generous internal space that help the shapes stay clear in text. Numerals follow the same rounded, flowing construction, with simple, readable forms that match the letter rhythm.
It works well for interface labels, short paragraphs, and product messaging where a warm, contemporary voice is needed. The rounded forms and open counters also suit posters, signage, and packaging where readability and friendliness should coexist.
The overall tone is friendly and informal, with a breezy italic motion that feels conversational rather than corporate. Its soft corners and rounded joins add warmth, making it suitable for upbeat, human-centered messaging.
The design appears intended to deliver a clean sans structure with a softer, more personable character through rounded construction and a steady italic slant. It aims for legibility in continuous text while maintaining a lively, informal tone.
The slant is consistent across caps, lowercase, and figures, creating a continuous forward rhythm in paragraphs. Letterforms favor simplicity over sharp detail, with rounded joins and smooth curves that keep the texture light and approachable.