Sans Normal Tuday 2 is a very bold, normal width, high contrast, italic, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type, 'FS Blake' by Fontsmith, 'Epoca Classic' by Hoftype, 'Charpentier Sans Pro' by Ingo, 'Optima' by Linotype, 'Reba Samuels' by Samuelstype, and 'TS Castle' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, modern, punchy, impact, motion, emphasis, display, modernity, slanted, dynamic, compact, crisp, geometric.
A very heavy, right-slanted sans with a clean geometric backbone and tightly controlled curves. Strokes show pronounced contrast between thick verticals and finer joins, giving counters a carved, high-impact look. Terminals are mostly blunt and crisp, with rounded bowls and smoothly tensioned curves; the italic construction reads as oblique rather than calligraphic. Proportions feel slightly compact with sturdy, stable shapes, while the numerals and capitals maintain a consistent, muscular rhythm across the set.
Best suited to display settings where impact matters: headlines, posters, short promotional copy, and brand marks. The slanted, high-contrast structure also fits sports and performance-themed graphics, as well as packaging and social media titles where quick readability and strong presence are desired.
The overall tone is fast, confident, and emphatic, with a forward-leaning posture that suggests motion. Its weight and contrast push it toward an attention-grabbing, headline-driven personality that feels contemporary and performance-oriented.
Likely designed to deliver a bold, kinetic sans voice that reads clearly at large sizes while projecting speed and confidence. The combination of geometric roundness, strong stroke contrast, and oblique stance appears tuned for modern marketing and energetic editorial display.
In text, the dense color and tight spacing create strong momentum but also a compact texture, especially in long lines. Round letters like O/C/Q retain clear interior space despite the weight, helping maintain recognizability at display sizes.