Script Esmir 7 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: posters, branding, packaging, headlines, logos, energetic, friendly, vintage, expressive, playful, handwritten feel, display impact, retro flair, friendly tone, fast brush, brushy, rounded, looping, swashy, casual.
A heavy, brush-like script with a steady rightward slant and rounded terminals. Strokes show subtle modulation and occasional tapering that suggests marker or brush pressure, creating a lively rhythm. Letterforms are compact with a relatively small lowercase core and prominent ascenders/descenders; capitals are broad and cursive in construction, with simplified loops and smooth joining behavior. Overall spacing feels natural and slightly irregular, giving the line a flowing, handwritten texture while maintaining clear silhouettes.
Works best for short, high-impact settings such as headlines, posters, social graphics, packaging callouts, and logo/wordmark work. It also suits invitations or promotional materials where a casual, handwritten emphasis is desired, particularly at display sizes.
The tone is upbeat and personable, with a retro sign-painting flavor and a confident, showy presence. Its soft curves and bouncy stroke endings make it feel welcoming and informal, while the bold inkiness adds punch and immediacy.
Designed to mimic confident hand-lettered brush writing: bold, fast, and smooth, with enough consistency for repeated use while preserving an organic, drawn feel. The emphasis appears to be on expressive display readability rather than extended body text.
Numerals and punctuation follow the same brush-script logic, with rounded shapes and consistent slant that help them blend smoothly in text. At larger sizes the stroke texture and swashes read especially well, while tight counters and dense strokes can make long paragraphs feel heavy.