Sans Normal Gobiw 14 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, posters, clean, friendly, modern, approachable, informal, everyday readability, friendly tone, modern utility, softened sans, humanist, rounded, open apertures, soft terminals, airy.
A slanted sans with a soft, rounded construction and gently tapered strokes that keep the texture light and even. Curves are smooth and near-circular, with open apertures in letters like c, e, and s, and mostly rounded terminals that avoid hard corners. The uppercase has simple, legible proportions with restrained detailing, while the lowercase shows a humanist rhythm—single-storey a and g, a compact shoulder on r, and a straightforward, uncluttered i/j with round dots. Numerals are similarly open and clear, with rounded bowls and uncomplicated joins that maintain a calm, consistent color in text.
Well suited to interface copy, product pages, and wayfinding where an approachable, modern voice is needed. It also works nicely for editorial subheads, lifestyle branding, and packaging that benefits from a clean look with a bit of warmth, as well as posters and social graphics where the slant adds energy without sacrificing clarity.
The overall tone feels contemporary and personable, balancing cleanliness with a mild handwritten warmth from the slant and rounded finishing. It reads as friendly and non-technical rather than formal or corporate, lending a conversational voice to headlines and short passages.
Likely designed to provide a versatile italicized sans for everyday communication—clean enough for functional typography, but softened to feel welcoming and contemporary in branding and display settings.
The slant is steady and not overly aggressive, helping emphasis without becoming calligraphic. Letterforms stay simple and pragmatic, with generous counters and smooth joins that support comfortable reading at moderate sizes.