Sans Normal Gobem 9 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, captions, modern, friendly, airy, casual, clean, readable italic, approachable tone, contemporary utility, soft geometry, rounded, humanist, open, soft, upright-leaning.
This typeface is a slanted sans with a smooth, rounded construction and gently tapered terminals. Strokes stay even and calm, with soft joins and generous curves that keep counters open and shapes legible. Uppercase forms are straightforward and slightly condensed in feel, while the lowercase shows a humanist rhythm with single-storey-style simplicity in several letters and a relaxed, handwritten-like flow. Numerals follow the same rounded logic, with clear, unforced shapes that read well in text.
It suits interface and product copy where a friendly, unobtrusive italic voice is needed, as well as editorial sidebars, pull quotes, and short-to-medium text settings. The rounded, open forms also work well for lifestyle branding, packaging, and signage that aims for a modern but approachable feel.
The overall tone feels approachable and contemporary, with a mild informal warmth from the steady slant and rounded detailing. It communicates clarity without feeling rigid, leaning more conversational than corporate.
The design appears intended as a readable italic companion with a soft, contemporary sans character—prioritizing smooth rhythm, open counters, and a gentle, personable texture for everyday communication.
The slant is consistent across cases, and the spacing appears comfortable, supporting a smooth line of text. Curves dominate the design language (notably in C/O/Q and the bowls), while diagonals in letters like K/V/W/X keep the texture lively without becoming sharp.