Sans Normal Asgez 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Goga' by Narrow Type, 'Reyhan' by Plantype, and 'Metro Sans' by Studio Few (names referenced only for comparison).
Keywords: ui text, web copy, branding, signage, presentations, modern, neutral, clean, friendly, corporate, versatility, clarity, readability, modernity, open apertures, rounded terminals, even rhythm, high legibility, geometric touches.
A clean sans serif with even stroke color and a slightly geometric construction. Curves are smooth and broadly circular (notably in C, O, and G), while straight-sided forms (H, N, M) keep a crisp, stable rhythm. Terminals are predominantly squared with subtly softened corners, giving the shapes a contemporary, approachable feel. Lowercase letters show clear, open counters and straightforward forms, with a single-storey a and g that reinforce a simple, functional character. Numerals are balanced and readable, with consistent alignment and clear differentiation between forms.
Well-suited to interface and product text where clarity and consistency are priorities, as well as general web and editorial copy at small to medium sizes. The steady, contemporary shapes also make it a practical option for corporate branding systems, wayfinding and signage, and slide decks or reports.
The overall tone is modern and neutral, aiming for clarity rather than stylistic flair. Its rounded bowls and uncomplicated lowercase add a mild friendliness, while the disciplined proportions keep it suitable for professional, information-forward settings.
The design intention appears to be a versatile, general-purpose sans that balances geometric cleanliness with comfortable readability. It prioritizes predictable letterforms, open counters, and an even typographic color to perform reliably across many everyday applications.
Letterspacing in the samples appears comfortable and consistent, supporting continuous reading. The design avoids sharp quirks or exaggerated features, relying on steady geometry and open shapes for recognition at a range of sizes.