Sans Normal Obref 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Approach' by Emtype Foundry, 'Urania' by Hoftype, 'Identidad' by Punchform, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modernity, rounded, compact counters, soft corners, sturdy, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are smooth and generously radiused, while joins and terminals stay clean and blunt for a solid, contemporary silhouette. The uppercase shows geometric clarity (notably in O/C/G) paired with slightly softened corners, and the lowercase maintains sturdy, simplified forms with single-storey a and g. Numerals are similarly robust, with large bowls and minimal interior space that emphasizes mass and uniform color.
This font performs best in headlines, posters, and display typography where impact and quick recognition matter. It’s a strong choice for branding systems, packaging, and signage that benefit from a friendly but assertive presence, especially in short phrases and large sizes.
The overall tone is bold and approachable, projecting confidence without feeling harsh. Its rounded geometry and dense texture give it a friendly, contemporary voice that reads as energetic and slightly playful, making it well suited to attention-grabbing messaging.
The design appears intended as a contemporary, high-impact sans that balances geometric roundness with sturdy weight for strong visual presence. It prioritizes simple, legible silhouettes and a consistent, bold rhythm suitable for prominent editorial and commercial applications.
At text sizes the dense strokes and tight counters create a strong, dark typographic color; spacing appears tuned for headline presence rather than airy reading. The design feels consistent across letters and figures, with a clear preference for simple, geometric construction over calligraphic nuance.