Sans Superellipse Efgum 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, marketing, modern, friendly, casual, clean, approachable, approachability, modernization, soft geometry, readability, brand voice, rounded, humanist, soft corners, open forms, airy spacing.
A rounded sans with a consistent rightward slant and softly squared curves that read like superellipse construction. Strokes are smooth and even, with gentle terminal treatments and rounded joins that keep counters open and shapes legible. Proportions feel balanced and slightly relaxed, with generous apertures in letters like C, G, S, and e, and a clean, simple figure set that matches the overall softness. The rhythm in text is fluid and light-footed, with clear differentiation between similar forms and a subtly human feel despite the geometric understructure.
Well suited to interface copy, product branding, and marketing materials where a modern, friendly voice is needed. It can work for editorial pull quotes and short-to-medium text settings thanks to its open shapes and even texture, and it’s a natural fit for packaging or lifestyle communications that benefit from a soft, contemporary tone.
The tone is contemporary and friendly, combining a tidy, designed look with an informal, conversational energy from the italic stance. It feels approachable and upbeat rather than technical, suggesting a modern UI sensibility with a softer edge.
The design appears intended to deliver a modern italic sans that stays highly legible while introducing warmth through rounded-rectangle geometry and softened terminals. It aims to balance geometric consistency with a personable texture for everyday digital and brand use.
Round forms lean toward rounded-rectangle geometry, giving bowls and counters a gently squared profile rather than perfect circles. The italic is smooth and steady (more oblique than calligraphic), keeping a clean texture in paragraphs while still providing motion and emphasis.