Sans Faceted Doty 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, techno, sporty, retro, game ui, impact, branding, signage, display, digital aesthetic, octagonal, chamfered, blocky, stenciled, angular.
A heavy, geometric sans with faceted construction: curves are replaced by straight segments and chamfered corners, producing octagonal counters and clipped terminals. Strokes are uniform and dense, with squared proportions and a broad footprint that reads strongly at display sizes. Letterforms favor hard diagonals and notches (notably in S, G, and Z), while rounded glyphs like O and Q become near-octagons with compact internal spaces. The lowercase follows the same rigid, modular logic with single-storey forms and sturdy stems, keeping a consistent, mechanical rhythm across text.
Best suited to headlines, wordmarks, and short emphatic statements where the faceted geometry can carry the visual identity. It also fits packaging, event graphics, esports/sports applications, and UI labels that aim for a robust, technical look. For longer passages, it will perform better with larger point sizes and extra spacing to preserve clarity.
The overall tone is assertive and utilitarian, evoking industrial labeling, arcade-era graphics, and contemporary tech branding. Its sharp facets and compressed counters lend a rugged, engineered feel that reads as energetic and performance-driven rather than soft or conversational.
The type appears designed to translate a rigid, machined aesthetic into a compact set of modular letterforms, prioritizing bold impact and instantly recognizable silhouettes. Its consistent chamfer system suggests an intention to mimic cut metal, digital display logic, or game-interface lettering while remaining a straightforward, all-purpose display sans.
The design’s chamfers and internal apertures create distinctive silhouettes that stay recognizable in headlines, but the tight counters and heavy joins suggest it will be most comfortable at larger sizes or with generous tracking. Numerals follow the same faceted geometry, matching the cap set for cohesive titling and scoreboard-style readouts.