Sans Normal Hylul 2 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, packaging, branding, posters, children’s media, friendly, playful, retro, soft, approachable, approachability, playfulness, retro charm, display impact, brand warmth, rounded, bulbous, blunt, informal, bouncy.
A rounded sans with soft, swollen curves and blunt stroke endings that create a cushioned silhouette throughout. Counters are generally generous and oval, with a subtle hand-drawn unevenness in joins and terminals that keeps the rhythm lively rather than rigid. Uppercase forms are simple and open, while lowercase introduces more character via single-storey shapes and slightly quirky proportions. Figures follow the same rounded logic, with smooth, open bowls and a casual, readable stance.
Best suited to short-to-medium display settings where its rounded personality can lead the visual tone—headlines, packaging, logos, posters, and playful brand systems. It can also work for large-size UI labels or signage when an inviting, non-technical feel is desired, while extended small text may lose some crispness due to the soft terminals and lively detailing.
The overall tone feels friendly and lightly retro, with a toy-like softness that reads as approachable rather than corporate. Its gentle irregularity adds warmth and personality, suggesting an informal voice suited to cheerful or whimsical messaging.
The design appears intended to deliver a warm, characterful sans built on rounded geometry, prioritizing friendliness and recognizability over strict neutrality. Its softened terminals and subtly idiosyncratic shapes aim to make everyday copy feel more human and upbeat.
Diagonal letters and multi-stem forms show noticeable softening at peaks and joins, giving the alphabet a bouncy, elastic feel. In text, the spacing appears comfortable and the rounded forms maintain clarity, especially in mixed-case settings where the lowercase adds charm and distinctiveness.