Solid Hili 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Lyu Lin' by Stefan Stoychev, and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, packaging, halloween, kids media, playful, spooky, hand-cut, chunky, poster-like, attention grabbing, handmade feel, comedic tone, seasonal display, blobby, rough-edged, lumpy, organic, carved.
A heavy, solid display face with compact, simplified silhouettes and collapsed counters that read as filled shapes. Strokes are thick and rounded with irregular, hand-cut-looking edges and small nicks, creating a slightly wobbly rhythm across the alphabet. Curves are bulbous and geometric at once, while terminals often end in blunt, wedge-like cuts that keep the overall texture rugged rather than polished. Spacing and letterfit feel intentionally uneven for character, emphasizing silhouette over internal detail.
Best suited for short, high-impact text such as posters, headlines, splash screens, and punchy packaging callouts where silhouette-driven letterforms can shine. Its spooky-playful character makes it especially fitting for seasonal themes, party materials, and kid-oriented or comedic branding. For longer passages, larger sizes and extra spacing help maintain clarity.
The overall tone is playful and mischievous, with a slightly eerie, monster-movie flavor driven by the blobby massing and rough cutouts. It suggests handmade signage or cut-paper lettering—friendly at a glance, but with enough distortion to feel quirky and offbeat. The dense black shapes give it a bold, attention-grabbing presence.
The design appears intended to deliver maximum visual impact through solid, counterless forms and a deliberately imperfect, handmade edge. By prioritizing chunky silhouettes and irregular cuts, it aims to feel tactile and expressive rather than typographically precise.
Because interior openings are largely closed, readability depends heavily on distinctive outer shapes; this works best when set large with generous tracking and short line lengths. The numerals match the same chunky, irregular construction, keeping a consistent texture across mixed copy.