Serif Normal Beha 3 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, vintage, collegiate, confident, friendly, robust, display impact, nostalgic tone, editorial feel, brand presence, bracketed, rounded, ball terminals, soft serif, display.
A heavy, tightly drawn serif with pronounced bracketed serifs and noticeably rounded joins that give the strokes a softened, sculpted feel. Curves are full and bulbous, with small ball-like terminals and teardrop ends showing up in letters such as a, f, j, and r, while verticals remain firm and upright. Counters are relatively compact for the weight, producing a dark, even typographic color, and the overall rhythm feels sturdy and slightly condensed in the interior spaces despite the generous, blocky silhouettes. Figures are similarly weighty and rounded, matching the letterforms with broad bowls and sturdy stems.
Best suited to headlines, posters, signage, and branding where a strong, characterful serif is needed. It can also work for short blocks of editorial display text, pull quotes, and packaging or labels where a vintage, established voice is desired.
The tone reads classic and extroverted—bold without feeling sharp—evoking vintage print, collegiate headlines, and old-style advertising. Its softened serifs and rounded details add approachability and a touch of nostalgia while maintaining a strong, attention-grabbing presence.
The font appears intended as a bold, conventional serif adapted for display impact, combining traditional serif structure with rounded terminals and generous curves to create a friendly, nostalgic presence.
The design leans into emphatic silhouettes and distinctive terminals, which makes it especially recognizable at larger sizes. The heavy weight and compact counters suggest it will hold up best with comfortable spacing and adequate size to keep internal shapes from closing in dense settings.