Sans Normal Asrir 1 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui, branding, packaging, posters, headlines, friendly, casual, approachable, quirky, informal, approachability, everyday usability, modern simplicity, warm branding, rounded, soft, open, playful, humanist.
A clean rounded sans with largely uniform stroke weight and softly finished terminals. The letterforms lean on circular and elliptical geometry, producing open counters and a smooth, even texture in text. Proportions feel moderately wide with generous curves; straight strokes stay simple and unembellished, while joins and bowls remain rounded, giving a slightly bouncy rhythm across the alphabet and numerals.
Well suited to user interfaces, app/web headers, and general-purpose branding where a warm, contemporary sans is needed. It can also work effectively for packaging, posters, and short to medium-length text where a friendly, approachable tone is desired.
The overall tone is friendly and relaxed, with a light, upbeat character that reads as modern and approachable. Subtle irregularities in rhythm and curvature add a personable, slightly quirky feel without becoming novelty-driven.
Likely designed to provide a versatile rounded sans that balances legibility with a personable, casual character. The emphasis on smooth curves, open counters, and uncomplicated forms suggests an intention to feel modern and welcoming across both display and text settings.
In running text, spacing appears comfortable and the shapes remain distinct, especially in rounded letters and numerals. The design favors clarity through open apertures and uncomplicated construction, while retaining a soft, informal voice suited to everyday communication.