Sans Normal Nymas 15 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, playful, punchy, retro, warmth, impact, approachability, display focus, brand voice, rounded, soft, chunky, compact counters, blocky.
This typeface is built from heavy, rounded strokes with broadly circular bowls and softened joins, giving the letterforms a dense, cushiony silhouette. Curves are prominent and corners are generally eased rather than sharp, while counters stay relatively tight, especially in letters like a, e, and s, contributing to a strong, compact color on the page. The lowercase shows single-storey constructions and short, sturdy extenders, while capitals keep simple geometric structures with generous width and steady verticals. Numerals follow the same robust, rounded logic, with clear, simple forms designed to read as solid shapes at a glance.
It performs best in headlines, short copy, and display applications where its rounded mass and strong presence can carry the message. Packaging, branding marks, signage, and promotional graphics can benefit from its friendly impact, particularly when set with ample spacing and used at medium-to-large sizes.
The overall tone is upbeat and approachable, with a bold friendliness that feels suited to attention-grabbing messaging. Its soft geometry and compact interior spaces create a cheerful, slightly retro personality without becoming novelty-driven.
The design appears intended as a bold, approachable display sans that prioritizes immediate legibility and visual warmth. Its rounded construction and compact counters suggest an emphasis on creating a strong, graphic voice for titles and branding rather than delicate, text-focused reading.
Because of its dense fill and smaller counters, the face tends to visually “ink up” as sizes decrease, while at larger sizes it reads as smooth, graphic shapes. The rhythm is even and weight distribution feels consistent across caps, lowercase, and figures, creating a cohesive, poster-like texture in text settings.