Serif Normal Idmuw 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, books, magazines, reports, classic, literary, refined, formal, trustworthy, readability, versatility, editorial tone, classical voice, bracketed, transitional, crisp, balanced, bookish.
A conventional serif with bracketed serifs, moderate stroke contrast, and a steady horizontal rhythm. Curves are smoothly modeled and terminals finish cleanly, with subtly tapered joins and a restrained, print-oriented texture. Proportions feel balanced rather than condensed or wide, and the lowercase maintains an even, readable color with clear counters and straightforward shapes. Numerals follow the same measured construction, with familiar forms and consistent weight distribution.
Well suited to body copy in books, articles, and multi-page documents where sustained readability is important. It also fits formal communication such as reports, academic material, and brand typography that aims for a classic, established feel.
The overall tone is traditional and composed, suggesting editorial seriousness and long-form readability. It reads as polished and dependable rather than expressive or quirky, lending a quietly authoritative voice to text.
The design appears intended as a general-purpose text serif that prioritizes clarity, conventional letterforms, and a stable reading rhythm. Its restrained contrast and familiar detailing suggest a focus on versatility across headings and continuous text without drawing attention away from content.
Spacing appears even and comfortable in paragraph settings, producing a calm, consistent text color. Capitals are sturdy and formal with classical proportions, while lowercase details remain unobtrusive, supporting continuous reading.