Slab Normal Wemip 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Classic Round' and 'Classic XtraRound' by Durotype, 'Orgon Slab' by Hoftype, and 'Cabrito' by insigne (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, signage, sturdy, classic, industrial, approachable, impact, readability, ruggedness, versatility, print presence, slab serif, bracketed serifs, rounded terminals, soft corners, heavy weight.
A heavy slab-serif design with compact, bracketed serifs and gently rounded corners that soften the otherwise blocky construction. Strokes are thick and steady with minimal contrast, producing a dense, even color in text. Counters are relatively open for the weight, and curves are broad and controlled, while joins and terminals stay blunt and confident. The lowercase has straightforward, workmanlike forms with single-story a and g, and the numerals are wide and stable with strong footing.
Best suited to headlines, posters, and packaging where a bold slab texture can anchor the layout and remain legible from a distance. It also fits editorial display settings such as section headers, pull quotes, and mastheads, and works well for straightforward signage that benefits from sturdy letterforms.
The overall tone is sturdy and familiar, with a slightly vintage, print-minded feel. Its softened slabs and rounded details keep it friendly rather than severe, suggesting dependable, no-nonsense typography with a hint of nostalgia.
The design appears intended as a practical, modernized slab serif: heavy, readable shapes optimized for strong impact, while rounded detailing and bracketed slabs keep the voice warm and broadly usable.
In the sample text it holds together well at large sizes, where the thick serifs and rounded terminals become a defining texture. The wide, prominent capitals and solid numerals give it a strong presence for titling, while the consistent rhythm supports short-to-medium passages when generous spacing is available.