Slab Normal Okbab 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Sharp Slab' by Monotype, and 'Paralex' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, branding, sturdy, confident, industrial, no-nonsense, friendly, clarity, impact, durability, workhorse, warmth, slab serif, bracketed serifs, ball terminals, rounded joins, heavy stems.
A robust slab serif with heavy, low-contrast strokes and clearly defined, mostly bracketed square serifs. The forms are compact and steady, with rounded curves and smooth joins that keep counters open despite the weight. Several lowercase shapes show soft, bulb-like terminals and a slightly bouncy rhythm, while the uppercase stays blocky and stable. Numerals are thick and highly legible, matching the overall sturdy, print-forward texture.
Well-suited for headlines, posters, and bold editorial typography where a dense, confident serif texture is desired. It can also work for branding and packaging that benefits from a sturdy, heritage-leaning slab presence, and for short-to-medium passages where strong emphasis and clarity are priorities.
The overall tone is solid and dependable, with an industrial, poster-ready authority that still feels approachable. Its rounded details and generous shapes add a friendly warmth to an otherwise workmanlike, traditional slab voice.
The design appears intended as a practical, high-impact slab serif: straightforward, highly legible, and capable of producing a strong typographic voice without relying on high contrast or delicate detail. Subtle rounding and terminal choices add character while preserving a broadly usable, workhorse feel.
In text, the font creates a dark, even color and strong horizontal emphasis from the slab serifs, making it visually assertive. The design reads clearly at display sizes and maintains recognizable letterforms in running copy, with a slight playful accent in select lowercase terminals.