Serif Normal Deju 2 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: branding, posters, packaging, editorial, book covers, friendly, vintage, bookish, warm, cheerful, warmth, tradition, impact, readability, expressiveness, bracketed, soft, rounded, calligraphic, compact serifs.
A robust serif with a steady rightward slant and softly modeled, bracketed serifs. Strokes are heavy and rounded at joins, with gentle contrast that keeps counters open while maintaining a dark overall color. The shapes lean toward broad, slightly squarish bowls and curved terminals, giving letters a smooth, cushioned feel rather than sharp precision. Spacing reads even and readable in text, with lively rhythm created by the italic flow and the rounded serif treatment.
Well suited for branding and packaging that wants a personable, traditional voice, as well as posters and headlines needing a bold, friendly impact. It can also work for editorial pull quotes or short-to-medium text passages where a warm, classic serif texture is desired.
The tone is warm and approachable, with a distinctly old-style, print-like character that feels nostalgic without becoming overly ornate. Its friendly curves and weighty presence suggest confidence and charm, making it feel inviting and slightly playful in display settings while still capable of sustained reading.
The design appears intended to deliver a comfortable, traditional serif voice with added emphasis from a strong weight and an italic-driven sense of movement. It aims for legibility and consistency while projecting a nostalgic, handcrafted warmth suitable for expressive typography.
The italic construction is prominent across both cases, producing a continuous forward motion in words. Numerals and capitals carry the same rounded, bracketed detailing, keeping the set visually cohesive and giving headlines a dense, poster-like presence.