Script Juhi 7 is a regular weight, narrow, very high contrast, italic, very short x-height font.
Keywords: invitations, branding, packaging, headlines, greeting cards, elegant, romantic, playful, vintage, whimsical, calligraphic flair, decorative display, romantic tone, boutique branding, swashy, calligraphic, looping, flowing, bouncy.
A flowing script with a pronounced rightward slant and sharp thick–thin modulation, echoing pointed-pen calligraphy. Strokes taper to fine hairlines and finish in long, curling terminals, while heavier downstrokes create strong rhythmic emphasis. Letterforms are narrow and vertically oriented, with compact lowercase proportions and a lively baseline bounce. Joins are generally smooth and continuous, and many capitals feature decorative entry strokes and swashes that add flourish without becoming overly dense.
Well-suited to short, prominent text where its contrast and swashes can be appreciated—wedding and event invitations, beauty or lifestyle branding, product packaging, and editorial-style headlines. It works best with generous spacing and moderate sizes, while long paragraphs or very small UI text may lose clarity due to the fine hairlines and ornamental terminals.
The overall tone is refined and expressive, mixing formal calligraphic grace with a light, spirited bounce. Its looping terminals and dramatic contrast lend a romantic, boutique feel, while the animated rhythm keeps it friendly rather than austere.
Designed to emulate a polished hand-lettered script with classic calligraphic contrast and decorative swashes, aiming for an upscale yet personable look. The proportions and lively rhythm suggest an intention to create standout display typography for names, titles, and branded phrases.
Capitals are especially ornamental and can dominate at smaller sizes due to their height and swash length. The numerals follow the same calligraphic logic, with curved forms and tapered ends that feel consistent with the letters.