Sans Normal Segey 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids media, friendly, casual, playful, approachable, handmade, humanist warmth, approachability, everyday display, playful clarity, rounded, soft, monoline, compact, bouncy.
A compact, monoline sans with softly rounded terminals and gently irregular curves that suggest a hand-drawn construction while remaining clean and consistent. Strokes stay even, with minimal contrast and smooth joins; corners are eased rather than sharp. Proportions are narrow with slightly lively width variation across letters, and counters tend toward rounded, open shapes. The lowercase has straightforward, single-storey forms (notably a and g), tall ascenders, and simple punctuation-like dots on i/j; numerals follow the same rounded, sturdy rhythm.
Works well for branding and packaging that need an approachable, human feel, as well as posters and short headlines where a compact, friendly sans is desirable. It can also suit educational or kids-oriented materials and light editorial pull quotes, especially at medium-to-large sizes where its rounded detailing stays clear.
The overall tone is friendly and informal, with a subtle handmade warmth that keeps it from feeling clinical. Its rounded shapes and calm, even stroke weight read as approachable and slightly playful, making text feel conversational and relaxed.
The design appears intended to provide a clean sans-serif voice with a warm, handmade edge—balancing legibility with personality. Its compact proportions and softened geometry aim to create an inviting, modern look that feels informal without becoming overly decorative.
The texture in running text is smooth and even, with a lightly bouncy rhythm created by compact widths and soft curves. The capitals feel tall and narrow, and the lowercase maintains clear differentiation between similar forms through open counters and distinct silhouettes.