Sans Superellipse Rubov 13 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, editorial, fashion, dramatic, refined, modernist, space saving, headline impact, luxury tone, editorial voice, modern elegance, condensed, hairline, vertical, sculpted, crisp.
A highly condensed, high-contrast display face with a strongly vertical posture and tight sidebearings. Strokes shift sharply between thick stems and hairline joins, producing crisp joints and pointed, tapered terminals. Curves are drawn with controlled, rounded geometry that reads clean and contemporary rather than calligraphic. The rhythm is narrow and insistent, with tall caps and compact lowercase forms that keep counters small and the overall color bold in headlines.
Best suited to large sizes where the hairline details can hold up: magazine headlines, fashion and culture spreads, posters, and brand marks. It can also work for short subheads or pull quotes when given generous tracking and clean printing/display conditions, while long-form text would likely be too contrasty and tight for comfortable reading.
The font projects an editorial, fashion-forward tone—cool, poised, and slightly severe. Its sharp contrast and narrow build create a sense of drama and luxury, while the clean geometry keeps it modern and disciplined rather than ornamental.
The design appears intended to deliver maximum elegance and impact within a minimal horizontal footprint. By pairing a condensed skeleton with extreme contrast and controlled rounded construction, it aims to communicate modern luxury and editorial sophistication in display settings.
Uppercase forms show particularly strong thick–thin modulation, with hairline cross-strokes and joins that become extremely fine in letters like A, K, M, N, V, W, and X. Numerals follow the same contrast-driven logic, with elegant thin curves and weighty verticals, giving figures a stylish, display-oriented presence.